Bio

With over fifteen years of expertise in digital design, I specialize in creating and constructing SaaS-oriented websites using HubSpot. My focus lies in developing demand generation funnels that drive market qualified leads. As a seasoned design manager, I have swiftly established my own consulting practice, where I have successfully crafted B2B brands, executed impactful marketing campaigns, and implemented demand generation strategies that set companies apart from their competitors.

Throughout my career, I have had the privilege of working with a diverse range of clients, including esteemed startups such as IFTTT, Incognia, Parsable, and Nomis Software. Additionally, I have collaborated with renowned B2B companies like Deloitte and Model N, as well as Fortune 500 giants like Hewlett-Packard, Bank of America, and Kaiser Permanente. My extensive experience extends beyond the digital realm and encompasses both traditional print and cutting-edge web technologies.

Summary

Digital Marketing director with 15+ years of experience in brand management, web and design direction.

Skills include: Adobe Creative Suite, Sketch, Microsoft Office, HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Marketo, SalesForce, Squarespace, MailChimp, HTML code, Drupal and WordPress theming, CSS, and PHP.

Certification: HubSpot Growth-Driven Demand Certification, HubSpot Inbound Marketing Certification and Advanced Google Analytics Certification

Brand Marketing Experience

Created market strategy and brand building for companies: Incognia, Parsable, Nomis Solutions, Kaybus, Model N, CollabNet, Deloitte & Touche USA LLP, Auspice Software, Ascential Software, General Magic, Informix Software, VeriFone and Bank of America. This would consist of identity design, branding, marketing communications, demand generation, program management, e-marketing, advertising, measurement, events, and branding.

Digital Experience

Designed and directed pixel-perfect web sites for: ChannelApe, Incognia, IFTTT, Parsable, Kaybus, Model N, CollabNet, Inc., Kaiser Permanente, Jamba Juice, Accellion Software, General Magic Software, Informix Software, Hewlett-Packard Credit Union, VeriFone. Managed the development of content management system, social network branding, web banners, FTP repository and secured server networks.

Growth hacking with social media, web reporting and marketing services (Acquia Hosting, AddThis, AdRoll, BaseCamp, Bizo, BuzzSumo, Clearbit, Consensus, Conversica, Crazy Egg, Dropbox, Google AdWords, Google Analytics, Highspot, HootSuite, HubSpot, KickFire, KickStarter, LeadLander, LinkedIn, Lucky Orange, MailChimp, Marketo, Moz, Omniture, SalesForce, SalesLoft, SlideRocket, SnapEngage, Social Report, SproutSocial, Steam, SpyFu, Squarespace, Tal.ki, Trello, Tumblr, UberFlip, VisiStat, VisualVisitor, Visual Website Optimizer, Wistia, Zapier, Zoho) to engage inbound marketing within a sales funnel and produce revenue reporting metrics.

Design Experience

Designed corporate collateral: corporate branding guidelines, variable data forms, corporate brochures, data sheets, case studies, ebooks, technical publications, events material, packaging, logomarks and stationery. Developed electronic printing PDF files, HTML web pages, HTML landing pages/emails, digital distribution, event booths/kiosks, exterior signage/landscape, PMS and CMYK printing.

Print Experience

Designed and supervised variable data printing, web printing, sheet printing, flexography printing, acrylic and die-cut, print-on-demand, and PDF-to-Press printing. Managed the print production of full color magazines/books, complex fold collateral, oversized and poster pieces, display/signage materials and event/tradeshow graphics.

Management Experience

Managed 3 – 15 person in-house design staff, public relation firms, Search Engine Marketing vendors, SEO, advertising agencies and design firms. Responsible for the complete management and budget to develop marketing communications: advertising agencies, design firms, software development houses, video firms, communication houses.

Location

San Francisco Bay Area, CA

Clients